Are you preparing for Google AdWords Interview and wondering what are all the questions and discussions you will go through? Before attending a Google AdWords interview, it’s better to have an idea about the kinds of Google AdWords interview questions that are going to be asked so that you’ll mentally prepare answers for them.
To help you out, I have listed top 10 most frequently asked Google AdWords interview questions
Q.1. What is Google Quality Score?
Ans. Quality Score is Google’s measure of how relevant a keyword is Quality Score depends on multiple factors: click-through rate (CTR), the relevancy of every keyword to its ad group, the quality and relevance of the landing page, the relevance of your ad text.
The more relevant your ads and landing pages are to the user, the more likely it’s that you’re going tosee higher Quality Scores. With the assistance of 1-10 score, Google conveys advertisers how well they have chosen their keywords, writing ads, and designed lading pages.
Q.2. What is CTR? How CTR help in improving the quality score?
Ans. CTR is the number of clicks that your ad receives divided by the amount of times your ad is shown. Each of your ads and keywords has its own CTRs that you simply can see listed in your account.
A high CTR is a good indication that users find your ads relevant and helpful. CTR also contributes to your keyword’s expected CTR, which may be a component of Ad Rank. Note that an honest CTR is relative to what you’re advertising and on which networks.
The more your keywords and ads relate to every other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.
Q.3. What is the difference between CPM, CPC and CPV bidding?
Ans. CPM: Cost Per Thousand or Cost Per Mille is the amount we pay per thousand impressions that we receive, regardless of the number of clicks we receive.
CPC: Cost Per Click is the amount we pay for each click.
CPV: Cost Per View is a bidding method for video campaigns where we pay for a view. A view is counted when a viewer watches 30 seconds of the video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.
Q.4. What is the difference between clicks and impression?
Ans. Click is the number of times your targeted users clicked on your ad and brought to your website. This shows what number of users actually used your ad to go to your website.
An impression is counted each time our ad is shown on a search result page or other sites on the Google Network. Each time our ad appears on Google or the Google Network, it’s counted as one impression. It is basically how often our ad is shown.
Q.5. How many characters are allowed in Google AdWords ads?
Ans. Headline 1: – 30 characters
Headline 2: – 30 characters
Headline 3: – 30 characters
Description 1: – 90 characters
Description 2: – 90 characters
Path (2): – 15 characters each
Q.6. What is automated bidding strategy?
Ans. A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to lead to a click or conversion. Each sort of automated bid strategy is meant to assist you achieve a selected goal for your business.
Different types of automated bid strategies can assist you increase clicks, visibility in search results, conversions, or conversion value.
Q.7. What are all the basic practices every new AdWords advertiser should always remember?
Ans. Every landing page you make should have proper CTA such as lead form, purchase option, or whatever the business wants to achieve with the campaign.
Make different ad groups based on keywords and set themes for each ad groups.
Don’t put a huge amount of budget for a short period of time at the beginning.
Continuously work on improving the Quality score thus decreasing the spend of overall budget.
Choose your keywords and negative keywords carefully and regularly monitor the performances with search term report.
Write search ad with crisp CTA text and clear headline.
Q.8. What is the use of search term report in Google AdWords?
Ans. The search terms report is a list of search terms that individuals have used, which resulted in your ad being shown and clicked. depending on your keyword matching options, the search terms listed could be different than your keyword list.
The “Match type” column tells you how closely the search terms that triggered your ads on Google are associated with the particular keywords in your account. By seeing which match types are working well for which keywords and searches, you’ll be able to refine match types for all of your keywords so that only the proper searches cause your ad to point out . The “Keyword” column tells you which ones of your keywords matched someone’s search term and triggered your ad.
Q.9. How to improve ad position?
Ans. Following methods we can implement to improve ad position:
- Increasing the quality score
- Increasing the bid
- Focusing on relevant ad extensions
- Better landing pages
- Make sure the relevancy of keywords, landing pages, and ad copies are good
- Different landing pages for different ads
Q.10. Mention the different types of keyword matches
Ans. There are 5 categories:
Broad match: Broad match keywords are those that enable you to reach the widest audience possible, letting you drive a bigger volume of traffic to your website. It allows the ad to reach as much viewers as possible. Your ads will appear whenever a user searches your keyword in any way possible. Example: for broad keyword “women’s hats”, your ad will be visible for searches such as “buy ladies hats”, “women’s clothing”
Modified Broad match: This match type allows you to achieve more control over your search appearance and increase the relevancy of the traffic you attract with PPC ads.
Phrase Match: Phrase match keywords lie somewhere in between: they’re more focused than broad match keywords but less so than exact ones. This does provide greater flexibility in terms of getting visitors to your website.
Exact Match: Exact match keywords are the opposite of broad keywords. because the name clearly states, these keywords are based on exact search queries and terms, down (or almost) to the last detail. The search query has got to match the keyword exactly for the search engine to trigger your ad to show up. This makes this the most difficult of all kinds of keyword matches to overcome. However, the traffic generated through exact match keywords is curated and easier to convert.
Negative Match: Choose when the ad should not be shown with the help of a negative match. For example, if you are showing ads about selling houses and don’t want visitors who look for rent, use “rent” as your negative keyword.
So these were the top 10 Google Ad Words Interview questions for freshers that are most frequently asked to a fresher. If this blog has helped you in any way, your feedback will be appreciated. You can check out more blog here