According to Moz, SEO is: “The practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Search Engine Optimisation (SEO) is one of the most popular methods of digital marketing and is widely used across various industries. SEO, in layman’s term, could be a technique by which the traffic to a website is increased by affecting its visibility on the search engine’s result pages.
It’s about understanding what people are looking for online, the answers they are seeking, the words they are using, and therefore the sort of content they want to consume. Knowing the answers to those questions will allow you to attach to the people that are searching online for the solutions you offer. This blog lists the top 10 SEO interview questions for freshers who have just finished their digital marketing course and preparing for their first interview. Let’s get started.
Q.1. What are the different types of SEO?
Ans. There are 3 different types of SEO –
On-Page SEO — It refers to all or any measures that can be taken directly within the website so as to enhance its position within the search rankings. Example – optimizing the content or improving the meta description and title tags.
Off-Page SEO — It refers to all or any measures which will be taken outside of the particular website so as to enhance its position in search rankings. Example – creating as many high-quality backlinks as possible, guest posting, etc.
Technical SEO — It refers to optimizing your site for crawling and indexing. It improves the website’s readability. It includes parameters like site speed, Mobile-friendliness, Site architecture, Structured data, Security.
Q2. What is a backlink?
Ans. A backlink is just a link from one website to a different. Search engines like Google use backlink as a ranking signal because when one website links to a different, it means they believe the content is noteworthy. High-quality backlinks can help to extend a site’s ranking position and visibility in search engine results (SEO).
Q.3. Name some of the tools that you have used in SEO.
Ans. Most common tools are Google Search Console, GTMetrix, Google Keyword Planner, Google Analytics, Google’s Mobile Friendly test, SEMrush, DeepCrawl, Woorank, Ahrefs, Open Site Explorer, etc.
Q.4. What is keyword density?
Ans. It refers to the amount of times a target keyword is used on a webpage. it is a percentage that represents how frequently the target keyword appears relative to the amount of words on the page. Keyword density is one signal search engines can use to work out whether or not a bit of content has relevancy to a specific keyword or phrase.
Q.5. What are Meta Tags? Name the important Meta tags in SEO and mention their character limits.
Ans. Meta tags provide information about the webpage within the HTML of the document. This information is termed “metadata” and while it’s not displayed on the page itself, it can be read by search engines and web crawlers.
Description Meta tag — 150-155 characters
Keyword Meta tag — Not more than 10 keyword phrases
Title Meta tag — 50-60 characters
Q.6. Differentiate between a do-follow and a no-follow link.
Ans. A do-follow link acts as a backlink that’s counted by search engines and help in enhancing the ranking of a site, while a no-follow link, usually, does influence the ranking in search engine index.
Q.7. What is anchor text? Why is anchor text important to SEO?
Ans. An anchor is a text you click to go from one internet destination to another; it literally anchors two different locations on the web together. While anchors typically link webpages, it can also initiate downloads and link to documents like PDFs or files in Google Drive.
Internal linking is vital because it transfers link authority from one page to the next. By using internal linking, it helps distribute the authority that the website has acquired from its backlink profile. Specifically, the keywords utilized in the anchor text can influence keyword rankings. By using the keyword within the anchor text, it signals to Google which page should be ranking for that keyword.
Q.8. What is XML Sitemap? How is it important?
Ans. XML sitemap acts as a roadmap of your website that leads Google to all or any of your important pages. XML sitemaps are often good for SEO, as they permit Google to quickly find your essential website pages.
A good XML sitemap informs the search engines about the number of pages present on a selected website, the frequency of their updates, and also the time of the last modifications performed on them, which helps in proper indexing of the web site by the search engines.
Q.9. What are Spiders, Robots, and Crawlers?
Ans. Spiders, robots, and crawlers are the same and programs used by search engines to explore the web and automatically download web pages available on websites. They capture the text of the pages and also the links found, and thus enable search engine users to search out new pages.
Q.10. What is DA?
Ans. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from 1 to 100, with higher scores equivalent to a greater ability to rank.
So these were the top 10 SEO interview questions and answers that are most frequently asked to a fresher or an executive. If you found this blog useful in any way, please leave a comment down below. Do check out my profile here